The ACCL is a comprehensive Fair, one of the components which make the Gift Show, and that’s where licensers not only engage in dealing with companies (manufactures) for merchandising of IP rights but also joint participation with the licensees to look for the promising distributors and wholesaler of their licensed products, while providing the salesfloor management that create their characters’ images inside shop.
As indicated in the pie graph underneath, the recent market survey says that the merchandising accounts for 23% (JPY500.3 billion) of the overall anime industry market in retail sales. However, it is not a leap to think that the licensed products in the secondary market cannot easily reach the end-users as the figure shows in the graph. It will be highly likely that the products could be circulated to the end-user more effectively if they were put in the secondary market via. in brick - and - mortar shop or online. Along this line, at the Tokyo International Gift Show, where an extensive range of the distributive buyers attend, you are encouraged to offer the salesfloor management for shop in the distributive industry, in addition to a conventional business dealings , campaign, event, anniversary - announcement, and PR that help you to improve the recognition of your company. You can also be provided the opportunity for sales promotion and marketing in the distribution. Not to mention licensing out your IP rights, the possibility including establishing collaboration or opening a pop-up shops will be surely be cultivated . So please be sure to exhibit!