The Anime, Comic & Character License Fair is a comprehensive exhibit area, one of the components which make the Tokyo International Gift Show, and that’s where licensers not only deal with companies (manufactures) for merchandising rights in the content business but also jointly participate with their licensees in search for promising distributors of their licensed products, while offering proper merchandising schemes on salesfloor to help create their characters’ images inside stores.
As indicated in the pie graph underneath, the recent market survey indicates that licensed products accounts for 23% (JPY500.3 billion) in the total sales of the anime industry market. However, it is not a leap to think that the licensed products in the secondary market cannot easily access to end-users as shown in the graph. In another words, it is more likely that the products could be circulated to the end-users effectively by being showcased online or in brick-and-mortar stores via distributive market.
At the Gift Show where an extensive range of the distributive trades attend, you can be provided the opportunities for offering the merchandising schemes on the salesfloor to the distributive industry, event/campaign and anniversary notification/announcement that lead to more recognition of your company, not to mention a conventional business dealing onsite. Besides licensing out your brands, new possibilities for creating successful corroborations or opening pop-up stores are born from the Gift Show. We look forward warmly to welcoming you at the Show.