Claim Your Share of Japan’s Licensing Market


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The co-location of Licensing Expo Japan (LEJ) with the licensing zones at Tokyo International Gift Show in September 2019 proved to be a resounding success.
Exhibiting companies commented favourably on the wide range of visitors they met, from seasoned licensing professionals to manufactures and retailers interested in exploring the potential opportunities of licensing for the first time.
The combined events provide a comprehensive platform for owners and agents of brands, entertainment, characters and art to meet with consumer goods manufacturers, licensees and retailers from every product category.
The key emphasis of the event is on expanding business opportunities. To initiate or expand your business in Japan, the world’s third largest licensing market, make sure to book your space in the exhibition.

Japan’s anime industry alone is worth US$9 billion


Location with Japan’s Largest Merchandising Fair
The events are held alongside the Tokyo International Gift Fair, Japan’s largest biannual exhibition for merchandising, gifts and retail products, with over 3,000 exhibiting companies and more than 300,000 buyers at each edition.
It is the leading purchasing platform for the industry and the most effective way to meet key buyers from Japan and around the region.
Extensive Range of Licensing Categories
The colocation of Licensing Expo Japan and Anime, Comic & Character License Fair has created the most comprehensive licensing event in the region, encompassing fashion brands, animation brands, film & TV brands, sports brands, toy brands, videogame brands and esports brands.
Meet Retailers, Manufacturers, Developers
The Tokyo International Gift Show attracts buyers and decision makers from the entire spectrum of retailers, manufacturers and product & service developers. They are on the lookout for innovative and unique products and marketing ideas and are particularly interested in discovering new brands and properties from abroad.
Organiser Support – We’re Here to Help You!
We want you to obtain the maximum benefit from your participation. We can help you achieve your goals by providing you with advice on the best participation package, how to enhance your profile through seminars and presentations, and introducing you to key people in the industry. Contact us – we look forward to talking with you!
  • Animation Brands
  • Art & Design Brands
  • Fashion Brands
  • Sports Brands
  • Toy Brands
  • TV & Film Brands
  • Videogame & Esports Brands
  • More Brands

Stand Out!

Premium Buyers Guide


The Premium Buyers Guide is the comprehensive show directory for the Tokyo International Gift Show. Available in print and online editions, it serves as a powerful tool to promote your brands and properties to the widest range of targeted audience.

License Global magazine special edition


A special Japan edition of License Global magazine was issued in conjunction with License Expo Japan 2019.
The issue highlighted all the companies exhibiting in the event and featured interviews with key people in the Japanese licensing industry and articles on trends in the market.

Licensing Seminar

The Licensine Seminar held alongside the exhibition features experts from the international licensing industry who will share their business knowledge and insights on trends and opportunities in the licensing sector. Let us know if you would like to give a presentation – use this opportunity to promote your products and knowhow.

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A total of 3,000 exhibitors and 300,000 visitors 
(Including the concurrent shows)

Floor Plan of the South Exhibition Halls
in Tokyo Big Sight



Standard Booth
(6 square meters)


One Booth :
3m(W) × 2m(D) × 2.7m(H)

Booth Fee

JPY 407,000 (tax inclusive)

Fee includes

●3(three)-side Wall
●Front Fascia with Company Signboard
●2(two) folding pipe-chairs
●Needle-punch Carpet (available in 23 colors)


N.B.: A corner booth is 2 sides open to the aisle. Any additional wall at the corner must be made at the exhibitor's expense and subject to approval. Booth dimension may vary slightly due to the booth system adapted by contractor.


Deadline for the Optional Equipment
Friday, December 20, 2019
Move-in Day for Exhibits
Tuesday, February 4, 2020
Show Dates
February 5 Wed 6 Thu 7 Fri, 2020


For the detailed information, please feel free to contact us: